Clothing company, New York & Company, Inc. has partnered with actress, Gabrielle Union to be the face of the Company’s 7th Avenue Design Studio beginning in April and will launch her own namesake collection, exclusive to New York & Company, in August, according to an announcement.
The specialty retailer’s 7th Avenue Design Studio collection, which is a sub-brand within in NY&Co, was largely inspired by hit show, Being Mary Jane, a TV series produced by and starring the award-winning actress.
“Mary Jane’s style reflects power, leadership, and risk taking. She wears classic styles but with a twist, which is why I think she’d definitely shop at New York & Company,” Union, who plays Mary Jane, explained in a statement.
Later in the year, New York & Company will expand the partnership further by introducing an exclusive namesake collection designed by Gabrielle
“Our customers will relate to Gabrielle. She has worked hard to establish a successful career and is both, aspirational and inspirational to our consumer,” Greg Scott, CEO said in a statement. “Gabrielle’s collection will be unlike anything our customers have ever seen from us.”
“Adding her brand to our portfolio will strongly appeal to our loyal clients and will also attract new customers to our brand, he added. “It will be significant to our growth strategy in 2017.”
Customers will see this campaign in stores and online as well as in print advertising, digital marketing, and social media.
