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Three Dangers of Affiliate Marketing and How to Avoid Them

For companies to take full advantage of the opportunity and return on investment that an affiliate program is capable of producing, they need to understand and recognize certain aspects and nuances of the industry.

The affiliate industry is nuanced. There are many players, layers, and moving parts. While some of these nuances are what …

Effie Worldwide Relaunches Board of Directors

New Board Members are a who’s who of industry influencers with marketing leaders from Unilever, Coca-Cola, Google, Facebook, NBCUniversal, CAA, Wharton, Nielsen & agency representatives from each of the major advertising holding companies

Effie Worldwide announced a new board of directors formed to further impact the nonprofit’s mission to serve as a forum …