Dove, best known for marketing campaigns that show real women, is celebrating its beauty bar’s 60th anniversary by releasing a new retrospective video and limited edition Beauty Bar.
The company hopes the video will inspire women to continue to #RaisetheBeautyBar for the next 60 years.
The new video is the retrospective of iconic beauty moments and the Dove brand’s heritage of featuring real women in its ads and caring for their skin.
“Women have always been our inspiration. Since we launched the Dove Beauty Bar in 1957, we have been wholly committed to providing superior care to all women and to showing real women and real beauty in our advertising from the start,” said Nick Soukas, Vice President of Marketing for Dove, in a release.
“Together with generations of women, Dove has helped widen the definition of beauty, but there’s always more work to be done. We remain committed to redefining beauty, challenging stereotypes, and celebrating what makes women unique for the next 60 years,” he added. “We hope women everywhere will continue to #RaisetheBeautyBar with us by sharing on social media how they will redefine beauty.”
For a limited time in January and February, the Dove Beauty Bar, which has remain unchanged since its launch in 1957, will be engraved with the word ‘Care’ to symbolize the superior care Dove has provided women over the past 60 years, the release explained.
The Dove Limited Edition ‘Care’ Beauty Bar is available at food, drug, mass, value, and club retailers. For more information, please visit www.Dove.com/60YearsOfCare.
The company will also continue Dove’s Self-Esteem Project, which has delivered self-esteem education to 20 million young people globally, with a goal to reach 20 million more by 2020.
Check out the DOVE partners on Instagram for this project below or by searching #RaisetheBeautyBar:
