Gwen Stefani, singer and international fashion icon is the newest Global Brand Ambassador for Revlon, according to a press release.
Stefani will represent the beauty brand in global campaigns beginning this year, featuring Revlon’s empowering Choose Love™ message, which invites women around the world to believe in love, to let go of doubts and take a chance to make love happen.
“We are thrilled that Gwen Stefani will be representing Revlon as a Global Brand Ambassador,” said Revlon President & CEO Fabian Garcia, said in the release. “Gwen is a modern-day icon: a Grammy-winning artist, a trendsetter, an entrepreneur and loving mother. The versatility of these accomplishments demonstrates her message of female empowerment, one that strongly resonates across generations of fans.”
The release explained that Stefani was chosen because she is an inspiration to many by openly choosing love in her own life, is a true style and beauty influencer – as well as a makeup – and now Revlon – lover who has over 15 million devoted social media fans and followers.
“Ever since I was a young girl, I have used makeup as a form of self-expression,” Stefani stated in the release. “I am passionate about makeup and how it can showcase your individuality and creativity. Partnering with an iconic beauty brand such as Revlon felt like a natural fit. I am so excited to continue sharing my love of makeup as a Revlon Global Brand Ambassador.”
“Love has been a muse for my songwriting,” she added. “Revlon’s CHOOSE LOVE™ message is an important one, and I am very excited for the opportunity to partner with Revlon and continue spreading this message of positivity and love.”
As the newest Global Brand Ambassador for Revlon, Stefani will appear in global multimedia campaigns across all media types including digital, in-store and social media. Gwen’s first beauty visual began appearing January 2nd, with her campaigns continuing to roll out globally throughout 2017.
Additionally, her first role for the campaign will be starring in the brand’s CHOOSE LOVE™ campaign, which will begin running on broadcast, digital and social platforms in late January 2017.
She will be joining Ciara, Halle Berry, and Olivia Wilde, who are also brand ambassadors for this campaign.
