Orvis, the premier outfitter of outdoor adventures, has appointed New York-based creative shop Hyperbolous to partner with Washington DC-based digital firm Chong + Koster. to create a fully blended campaign, designed to enhance the customer experience, and capitalize on the company’s renowned storytelling
Dave Finnegan, VP, Customer Experience and Digital Direct, Orvis, said in a statement, “We are combining the strategic and creative talents of Hyperbolous, with the digital depth of Chong + Koster, to create a powerful team that will advance the brand’s position in the consumer marketplace. We were looking for the right partners to enhance our capabilities in both customer experience and campaign activation. The hybrid combination of Hyperbolous and Chong + Koster is the perfect blend of both.”
Orvis conducted the agency review which included national and regional shops before announcing the decision.
Blaine Lifton, CEO Hyperbolous, added, “We are thrilled to be chosen to partner with Orvis as they embark on this new chapter in their storied history. We look forward to working with the talented internal management, marketing and creative teams at Orvis to meet the marketing challenges ahead.”
