The Ad Council has tapped global brand experience agency, Jack Morton Worldwide to create a social media strategy and a content and community management program for their Love Has No Labels campaign, which celebrates diversity and encourages individuals to rethink their biases.
Love Has No Labels first launched nationally in 2015. The first campaign showed a video of skeletons dancing and embracing before emerging from behind an x-ray screen and revealing themselves as diverse couples, friendships and families. The most recent LHNL campaign launched on Valentine’s day.
Created by the Ad Council and R/GA, “Fans of Love” showcased real time moments of diversity and inclusion. The new PSAs, which were filmed live in Orlando in January, utilize a jumbotron to highlight different types of love across race, religion, gender, sexuality, ability and age. The goal is to encourage viewers to evaluate their own biases and prompt them to be more accepting of others in their own lives.
“We are thrilled and proud to be partnering with the Ad Council on this remarkable program and to have an instrumental role in helping to continue to get this important message out about inclusion and diversity across all channels,” said Josh McCall, Jack Morton’s Chairman and CEO, in a statement.
Our message of diversity and inclusion will be further communicated to a broader audience thanks to the team at Jack Morton,” added Ellyn Fisher, SVP of Marketing and Communications at the Ad Council. “Through social media we’ll be able to reach many more people on a variety of platforms, and in this way continue to encourage the public to recognize their own biases and move towards love and acceptance.”
