Advertising agency, Droga5 has partnered with Bono’s ONE to launch the campaign, #GirlsCount, which features citizens from every walk of life joining forces by filming themselves counting a number between one and 130 million out loud.
“It’s a global crisis that 130 million girls are not in school. It costs less than a loaf of bread to send a girl in one of the world’s poorest countries to school each day – a small investment that could save more than a million lives and add more than $100 billion dollars to the global economy every year,” said the ONE Campaign’s Roxane Philson, “#GirlsCount is uniting people to make the scale of this crisis clear and to call on leaders to do more.”
The website not only shares videos of participants like Malala Yousafzai, Charlize Theron, David Oyelowo, Chelsea Handler, Sheryl Sandberg, and Bono speaking out for #GirlsCount but also features a story of each girl who deserves access to education.
“All #GirlsCount, yet 130 million girls are denied an education,” the campaign asks. “Join the count to help get them into school.”
People who want help change the lives of millions of girls around the world can join the campaign by counting a number and posting the video or picture online. Your count will join others as the organization attempts to make the world’s longest video, urging world leaders to get girls into school.
“130 million girls around the world are out of school,” Facebook COO, Sheryl Sandberg said. “One of the challenges in effectively addressing this global crisis is conveying its staggering scale. 130 million girls are being denied the basic human right of an education – the domino effect of which none of us can afford to ignore.”
“I joined the count at ONE.org choosing number five because that’s the age millions of girls around the world should be walking into a classroom for the first time,” she added. “Far too many of them will never get that chance, unless we demand world leaders act.”
The campaign, which comes ahead of International Women’s Day on 8 March, also features a report that shows how getting more girls in school could save more than a million lives and add more than $100 billion dollars a year to the global economy.
On International Women’s Day (8 March) thousands of ONE activists around the world will take part in a global “walk-in” where they will hand-deliver a 330,000-signature open letter to their elected representatives calling for every girl to receive an education.