Cannes Lions Health has launched the 2017 Young Lions Health Award in partnership with UNICEF and “la Caixa” Foundation. Communication and marketing professionals under the age of 30 are invited to submit their campaign concepts online here and the deadline for entering is 24 April.
“The medical sector is advancing rapidly. “Creativity can save lives. That is why we need to harness young talent from the industry to win the battle against pneumonia – the cause of most children’s deaths from disease worldwide. Together with our partner “la Caixa” Foundation, we are delighted to raise the profile of the issue on the global stage of Lions Health to make sure that every child survives pneumonia,” said Gérard Bocquenet – Director, Private Fundraising and Partnerships, UNICEF, in a statement.
Submissions should work across multiple channels and be scalable globally or locally to generate public engagement and raise awareness of the fight against pneumonia. In doing so the campaign should encourage advocacy and be driven by a long-term strategy.
Louise Benson, Executive Festival Director, Lions Health added, “We see time and time again that creativity can make a difference and Lions Health embodies this belief. This competition looks to young marketers from around the world to draw on their creativity to raise awareness and be part of a project that will save lives.”
For its third year, the competition challenges young creative communications professionals to present a core idea, including a launch event/activation, digital activation and video idea, aimed to be launched on World Pneumonia Day, 12th November.
The winner of the Young Lions Health Award will also be invited to attend Lions Health on 17th-18th June in Cannes, France, where they will receive their award during the official ceremony attended by 1,000 experts from the healthcare communications industry.