DMG DSNR Media Group, a digital advertising company has joined the Interactive Advertising Bureau, an international organization that supports the online advertising industry.
“We will advocate for robust brand safety standards as the newest member of the IAB,” said Shauli Elimelech, CEO of DMG, in a statement.
DMG joined the main U.S.branch of the IAB in order to help develop industry standards and participate in research alongside other key thought leaders in the media and technology industries. This will help the agency strengthen its commitment to brand protection
Tali Chomed, DMG’s Video VP added, “We are looking forward to working with the IAB and to educate our employees and partners on all possibilities that digital video advertising has to offer. As DMG lately launched its RTB serving platform and are investing a lot in high tier technology it is important for us to take part in the IAB Tech Labs, Video Mobile committees & councils.”
Over 650 top media and technology companies make up the IAB, which collectively represent 86 percent of online advertising in the U.S. The IAB develops technical standards and best practices, spearheads research, educates brands, agencies and others about digital marketing. As a member, DMG will help to lead the industry in setting standards and will take part in high impact initiatives in the advertising industry.