Effie Worldwide announced a new board of directors formed to further impact the nonprofit’s mission to serve as a forum for marketing effectiveness last month. The board includes representation from major brands, entertainment and media companies, and a position for an agency from each of the top 5 advertising agency holding companies, as well as an independent agency seat.
“For nearly fifty years, Effie Worldwide has served as the industry barometer for marketing effectiveness, holding us all accountable to delivering value back to our businesses. We strive to be the source of truth for what makes marketing effective,” said Carolyn Everson, VP, Global Marketing Solutions, Facebook, who has also served as Chair of Effie Worldwide’s current Board of Directors for the past two years. “Our incoming Board of Directors was strategically planned to include leaders who impact and influence today’s marketing ecosystem, and who will steer the mission of Effie for the future.”
Daryl Lee, Global CEO, Universal McCann, who has served on the board since 2011 is the incoming Board Chair of Effie Worldwide, when the new board transitions in June 2017. Past Board Chair Taylor Gray, Partner at Revlyst, will serve as Treasurer. Ellen Hyde-Pace, Global Client Leader of Red Fuse Communications, who has been committed to Effies mission since 2002, as a board member and frequent North American Effie Awards Judging Chair will serve as Secretary.
The incoming Effie Worldwide Board of Directors include:
Jack Bamberger, SVP, Global Head of Agency Development, AOL
Torrence Boone, VP, Global Agency Sales & Services, Google
Wendy Clark, President & CEO, DDB North America
Carolyn Everson, VP, Global Marketing Solutions, Facebook
Jae Goodman, Chief Creative Officer & Co-Head of CAA Marketing, Creative Artists Agency
Pam Hamlin, Global CEO, Arnold Worldwide
Catherine Hayes, Executive Director, Wharton Future of Advertising Program
Dave Hohman, EVP & Managing Director, Agency Solutions, Nielsen
Tamara Ingram, CEO, Worldwide, J. Walter Thompson Company
Kristin Lemkau, Chief Marketing Officer, JPMorgan Chase
Vineet Mehra, EVP & Chief Marketing Officer, Ancestry.com
Nigel Morris, CEO, Dentsu Aegis Network
Michelle Peluso, Chief Marketing Officer, IBM
Bea Perez, Chief Sustainability Officer, SVP Global Partnerships, Marketing Assets & Innovation, Licensing & Retail Attractions Chair, The Coca-Cola Company
Ann Mukherjee, Global Chief Marketing Officer, SC Johnson
Carla Serrano, CEO, Publicis New York, Publicis North America
Keith Weed, Chief Marketing & Communications Officer, Unilever
Karina Wilsher, Partner, Global COO, Anomaly
Linda Yaccarino, Chairman of Advertising Sales and Client Partnerships, NBCUniversal
Neal Davies, CEO and President, Effie Worldwide told DIVERGE more:
Why is this significant [the new board/structure]?
The Effie Board list reads like a Who’s who of marketing communications. The only line up you’ll see more stellar than this is in the starry sky…
What role did diversity play in choosing this board?
It played a lot. We always strive to AT LEAST outpace the industry in terms of male / female split and ethnicity representation –from our board members and our juries, even down to our gala presenters. This board took over a year to compile because our goal this was ultimately about getting the right champions of effectiveness, not filling seats.
What changes/new developments will this bring to Effie?
It means our board reflects the constituencies we serve–clients / agencies / thought leaders and media–in line with our role as a forum for the industry when it comes to marketing effectiveness. We’ll be able to expand our educational initiatives and take the vast knowledge from years and years of case studies to look to the past and to the future of marketing effectiveness and what it takes to make an idea work.
Effie Worldwide headquarters has been run primarily by women, our office is 99 percent women, many who have been with the organization for 10-20 years but have continued to help the Effies innovate. Whoever becomes our new CEO will be fortunate to be working with such a dedicated staff and a dynamic new board.