Looking for a quick getaway option? Just double tap ‘Esc’ on your desktop’s keyboard to search for and find a range of short getaway options.
McCann London has created an innovative new tool for Cheapflights that makes it easier to search for flights through EscEscape (pronounced ‘Escape Escape’), a new browser extension tool. The new extension allows a user to tap ‘Esc’ key twice for a live flight search runs to find the cheapest, quickest and smartest return flights to nearby destinations. The flight results open in a new browser tab and will be the cheapest option for a weekend break in the next eight weeks. The user is then free to go ahead and book if they like the look of what they see – if not, another ‘double tap’ of the Esc key throws up a new option.
“50% of people book their flights while at work. But we wanted to make it even easier to escape the office. The answer was right there on the keyboard – we turned the esc key into a point-of-sale,” Jim Nilsson, Creative at McCann London told DIVERGE.
“While consumers increasingly research holidays on their mobiles and tablets, more holidays are now booked on impulse and Mintel research shows that 74% of people still do so on a computer or laptop,” the release explained. “Research from Cheapflights itself also shows that over 50% of people search flights when at work.”
To promote the innovative tool, McCann London and Cheapflights are using unusual Taiwanese-style animation typically used for news report reconstruction in their latest campaign.
The online film shows a hard-pressed office worker in desperate need for a vacation. A series of print will also support the launch. The campaign will run for two months from 21st April.