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The SHEQUALITY Project Announces 3 Workshops for 2017

Posted April 11, 2017

The SHEQUALITY Project, designed to help women executives rise in the ranks of public relations agencies is planning three workshops for 2017, all of which will be webcast for members who cannot attend in person.

The project was designed to help women executives rise in the ranks of public relations agencies. The initiative, which was sparked by female board members of the PR Council, is committed to seeing more women achieve success by sharing the tools, knowledge and pathways to help them reach career goals.

Acing Operations & Financial Management – May 2017 in Chicago

Hosted by Virginia Devlin, Founder & President, Current Marketing

Owning & Navigating the Room – August 2017 in New York

Hosted by Dale Bornstein, Chief Executive Officer, M Booth and Julie Hootkin, Partner, Global Strategy Group

Chasing Your C-Suite Seat – November 2017 in New York

Hosted by Barri Rafferty, Partner & President, Ketchum

“The recent launch of the SHEQUALITY Project was lauded by women across the country who asked how to get involved,” Virginia Devlin, Current Marketing founder and president, PR Council board member and SHEQUALITY Project co-chair, told DIVERGE. “Part of our mandate is to build critical leadership skills, so we’ve designed a series of workshops to address topics like financial management, personal branding and strategic networking that are open to PR Council members.”

“At the same time, we are organizing networking dinners in major markets to create an active community of women executives focused on career advancement,” Devlin added.

In addition to the workshops, the project members are encouraging their membership to host networking dinners in their markets.

Since the launch, networking events already being planned in:

Atlanta – hosted by Sandra Fathi, Founder & President, Affect

Chicago – hosted by Virginia Devlin, Founder & President, Current Marketing

Dallas – hosted by Tonya Veasey, Founder & President, OCG PR

New York – hosted by Maureen Lippe, CEO, Lippe Taylor

San Francisco – hosted by Erica McCabe, EVP, Current Marketing

Seattle – hosted by Amanda Foley, Founding Partner, Duo Public Relations

Washington D.C. – hosted by Carrie Jones, Principle, JPA Health Communications

For those that are interested in organizing a dinners in their cities, the instructions are simple. The host in each market invites female executives from local PR agencies, chooses a venue and date, issues an invite and coordinates payment from each individual attendee.

“All we ask is that you don’t leave the dinner until you establish a group mission, commit to communicating regularly and, most importantly, figure out meaningful ways to help each other advance career goals,” explained the SHEQUALITY team. “We’re here to get you started and to offer any suggestions. And we welcome your ideas and feedback to help make this initiative a huge success.”