Storyful, which combines world class journalism with industry-leading technology and global communications and engagement agency, Weber Shandwick have partnered to launch Cognitive Context, a digital content intelligence service.
The service, which is for marketers and corporate communicators, provides Weber Shandwick clients the opportunity to gain access to pre-viral social media content that is surfaced by Storyful with the same speed and accuracy that it has been delivering to leading newsrooms, including Buzzfeed, The Wall Street Journal, The New York Times, Vice and others.
“Social media has fundamentally redefined how news, marketing and communications professional do their job and how audiences consume content. For the last seven years, Storyful has built the technology and expertise that modern storytellers have come to rely on to report the news, create innovative advertising solutions and mitigate risk in real-time. Our global team of journalists process billions of data points a day to find the insights and content that drive strategy and content creation for our partners. Weber Shandwick’s global scale and innovative approach to communications makes them an ideal partner to harness our capabilities and expand our best-in-class solutions to organizations and brands around the world,” said Rahul Chopra, CEO of Storyful, said in a statement.
With the help of Storyful’s content-mining technology and insights from its global team of former journalists combined with Weber Shandwick’s expertise in content strategy and communications, the service will provide marketers and communicators with a new solution for fine-tuning social strategy, managing risk and informing content programs. The companies are also co-developing a custom reporting module that will make it easier for marketers to take action after receiving Storyful data and insights, exclusive to Weber Shandwick clients.
“The rules of marketing and PR today favor those willing to continually understand how trending content surfaces, who is behind it and how that impacts news and social media conversations – it’s all interconnected,” added Chris Perry, Chief Digital Officer, Weber Shandwick. “This unique partnership with Storyful will arm us with the insights that make our planning, content creation and integrated media programs even stronger.”
In addition to informing campaigns and communications programs, this partnership will help organizations more rapidly adapt to the evolution of consumer interaction with news and branded content.
