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Wunderman’s Global CMO Jamie Gutfreund Explains “Wantedness”

This study represents a significant shift in the way brands need to operate in order to remain competitive in the future.

By Editor on April 06, 2017 - 08:39 America/New_York

Wantedness. Advertising agency, Wunderman defines it as “the degree to which a brand proves their commitment to earning a customer’s business …

Round & Round Creates Twitter Punching Bag for Sports Brand Björn Borg

The agency created punching bag that works like a keyboard. Then, they invited fighters to come show their rivals some love on Twitter, in time for Valentine’s day.

By Editor on March 03, 2017 - 04:45 America/New_York

Swedish agency, Round & Round‘s new campaign for sports brand Björn Borg aims to turn rival hate on social media into …

Oscars Commercials Are The Real Winners

By Editor on February 28, 2017 - 03:03 America/New_York

Sunday night, we honored the storytellers that moved us to feel, connect, empathize and mobilize in 2016. Stories of fighting for …

How Globe Telecom Used Rogue One to Create Courage

The story behind the ad.

By Editor on February 24, 2017 - 03:43 America/New_York

Filipino-based telecom company, Globe Telecom created an ad and website around Rogue One: A Star Wars Story. In an effort to …