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The One Super Bowl Advertising Mistake That Could Cost Millions

Jeff Navach, the Vice President of Marketing for programmatic vertical search platform MediaAlpha shares his thoughts.

By Editor on February 09, 2017 - 04:35 America/New_York

Brands spend $5 million or more on Super Bowl ads to reach one of the largest television audiences of the …

Spredfast: How did Social and the Polls Miss By So Much?

A social media analytics company shows what Tweeters were feeling on election night.

By Editor on November 10, 2016 - 05:11 America/New_York

Spredfast, a social media analytics firm partnered with CNET to track the election with social media in real-time. The company, …

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