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Super bowl ads

Brands, marketing, super bowl, sb51, super bowl ads, technology, internet, social, digital, target advertising, leverage, jeff navach, media alpha, diversity, diverge

The One Super Bowl Advertising Mistake That Could Cost Millions

Jeff Navach, the Vice President of Marketing for programmatic vertical search platform MediaAlpha shares his thoughts.

By Editor on February 09, 2017 - 04:35 America/New_York

Brands spend $5 million or more on Super Bowl ads to reach one of the largest television audiences of the …

RespectAbility Report, Respectabilityusa, lauren appelbaum, diverge, diversity, super bowl ads, diverge now, handicapped, disability,

Super Bowl Ads for Major Brands Left out People with Disabilities

IVERGE talked to Lauren Appelbaum, the Communications Director at RespectAbilityUSA to find out more.

By Editor on February 07, 2017 - 04:12 America/New_York

While many commercials during last night’s Super Bowl focused on diversity and inclusion, the majority did not include people with …

T-Mobile Features 4 Ads in Super Bowl Ad Line Up

The ads feature everyone from Justin Bieber to Kristin Schaal.

By Editor on February 06, 2017 - 04:52 America/New_York

The cell service provider had 4 ads and three minutes of commercials during the Super Bowl. The ads featured a …