For the ninth year in a row, Subaru is “putting love in people’s hearts.” Since 2008, Subaru and its retailers have donated nearly $90 million to their charity partners, both national and local, through their “Share the love” campaign.
Philanthropy, diversity and an inclusive environment are valued at Subaru.
“Respect and inclusion are woven into the cultural fabric of Subaru,” said Diane Anton, Corporate Communications Manager at Subaru. “We value an environment that celebrates the uniqueness in each individual and the business perspectives that diverse employees, associates, partnerships and affiliations provide and the better business practices they can create Diversity and Inclusion are key components in our decision-making process, and we look to our retailers, suppliers, and all of our business partners and associates to demonstrate the same commitment.”
Subaru has invited people from Make-A-Wish®, the ASPCA®, Meals on Wheels America, and the National Park Foundation to put a little more love in everyone’s heart for this year’s campaign:
This is what Subaru’s campaign has achieved to date:
Share the Love has helped grant the wishes of over 1,200 incredible children.
Share the Love has helped the ASPCA rescue, transport and find homes for nearly 30,000 animals.
Share the Love has donated over $4 million to help fund programs and projects in more than 100 priceless national parks.
Share the Love has helped deliver over 1.4 million meals to America’s seniors.
DIVERGE spoke to Brian Cavallucci, National Advertising Manager, Subaru of America, Inc. to find out more about the Subaru Share the Love campaign:
Where did the idea for Share the Love come from?
Subaru, our retailers, and our owners are philanthropic in nature. Subaru has always been a company that cares about the world around us and doing our part to make it a better place. So the idea for Share the Love was really rooted in these ideas of doing good and giving back to those in need.
How many years has this been going on?
This is the ninth year for the Subaru Share the Love event, and I am proud to say, by the end of this year, Subaru and our retailers will have donated nearly $90 million dollars through our Share the Love.
What is the feedback/response you get from this campaign?
We get an overwhelmingly positive response to this campaign from new owners. We also get a lot of positive response from our national charity partners, and over 660 Hometown Charities that we support through this event. The creative approach we took this year with filming real people from each of our national charity partners is really making a big impact.
What is your favorite part of this campaign?
Based on our sales target this year, we are hoping to give away more than $21 million to the national and Hometown Charities we support through this event, and that does a lot of good for these organizations and the people they help. It makes me feel good to work for a company that cares so much about giving back, but also gives so much to those in need. When we hear the stories of the people that this has helped, the people that have had meals delivered, children who are sick that get a wish granted, our national parks that need funds to protect them, or stories of animals finding their forever homes, it makes you feel like you’re a part of making these things happen.
What are some of the non-profits you work with?
Our four national charity partners are ASPCA, Make-A-Wish, Meals on Wheels America, and the National Park Foundation. Our retailers each select a charity in their local market that they personally care about, and we have over 660 Hometown Charities enrolled in Share the Love this year.
How can customers participate?
For every new Subaru sold or leased, Subaru donates $250 to their selection of National or Hometown Charities. Or, if you’d like to download our version of the hit song, “Put A Little Love in Your Heart,” sung by the real people from our commercial, all of the proceeds will be given to the national charity partners.
