TrumpWith.Love started as a passion project between a bunch of advertising creatives.
The website encourages users to create their own video messages of love using Donald Trump’s words. Launched on inauguration day, the goal of the website is to promote love, laughter, and unity, using words that fueled hate and division in their original delivery.
Jason Deja, Copywriter: “The goal of the website is to promote positivity. We want people to use Trump’s words to make people love, laugh, and smile.”
To further encourage positivity, the site anticipates attempts at using negative and foul language, providing light-hearted Easter Egg responses to “Stop with the locker room talk and try again,” or watch as Trump hugs the American flag in an attempt to show you how to love.
The process of curating the word library was painstaking, and involved 30+ hours of viewing Trump rally speeches, debates, and interviews.
“We built everything ourselves. It was an intense process, but it was great,” Jefferson Wu, Creative Technologist told DIVERGE. “We only hope people have as much fun using it as our team had making it.”
Share your messages of positivity with editor@divergenow.com and we may feature them!
Credits:
Chief Creative Officer: William Gelner
Executive Creative Director: Eduardo Marques, Rafael Rizuto
Digital Creative Director: Karan Dang
Director of Art & Design: Chris Welsby
Digital Copywriter: Jason Deja
Digital Art Director: Fernando Lancas, Andres Schiling
Digital Designer: Matt Jensen
Creative Technologist: Jefferson Wu
Senior UX Designer: Stacey Savage
Digital Producer: Ryan Schmidt
