Marketing and communications agency SS+K has launched two NCAA PSAs to air during March Madness. Opportunity and Kids are the latest in a series of PSAs created by the agency.
SS+K has been making PSAs for NCAA since 2015. “We wanted to show how the NCAA puts their beliefs into action,” said Bobby Hershfield, Partner, Chief Creative Officer at SS+K, in a statement. “Whether it be through providing opportunities to a diverse population of student athletes or working to protect the health and well being of student athletes on and off the field, we’re able to share the good.”
The PSA Kids takes you to the moment, when kids are just discovering their love of sports. To their first, biggest fans (their parents), the NCAA vows that”our universities are working every day to keep college sports safe, so you can watch them play with a little less worry and a little more joy.”
The second PSA, Opportunity features a diverse group of young basketball players dribbling, juking, passing, and shooting—boys and girls of different colors and ages, in big city streets, leafy suburbs, and wheat field blanketed farm towns. Different lives, united by the desire to succeed on and off the field.
“It’s not about where you were born,” the narrator says. “It’s not about your gender, or the color of your skin, or whether you’re rich, poor, or in the middle. No matter what you play, if you have the skill and drive to succeed in school and in sports, we’ll provide the opportunity.”
CREDITS
NCAA
Client – NCAA
Senior Vice President of Communications – Bob Williams
Managing Director, Strategic Communications – Amy Dunham
Director of Strategic Initiatives – Stacey Preston
Associate Director of Strategic Initiatives – Andrea Farmer
SS+K
Rob Shepardson – Founding Partner
Bobby Hershfield – Partner, CCO
Rebecca Matovic – Partner, Head of Strategy + Research
Elisa Silva – SVP, Director of Client Services
John Swartz – SVP, Director of Production and Innovation
Alyssa Georg – ACD Art
Elena Knox – ACD Copy
Christopher McLallen – Executive Producer
Erin McKigney – Account Supervisor
Nick Petrillo – Account Executive
Sarah Giarraffa – Business Affairs Manager
Production Company: Reset
Director: Nabil
Managing Director/EP: Dave Morrison
Executive Producer: Jeff McDougall
Executive Producer/Bidding: Jen Beitler
Producer: Jessica Lee
DP: Rodrigo Prieto
Post Production Company: RPS NY
EP: Eve Kornblum
Producer: Lisa Barnable
Editor: Damion Clayton
Assistant Editors: Michael Shugarman & Mike Spagnoli
Flame Producer: Barbara Kontarovich
Flame Artist: Edward Reina
Flame Assistant: Jazmine Venegas
All Music by: Beacon Street Studios
Composers: Andrew Feltenstein & John Nau
Executive Producer: Leslie DiLullo
