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American Family Insurance’s New Campaign Features Jennifer Hudson

Posted April 27, 2017

BBDO New York has launched new work for American Family Insurance as the latest phase of its “Insure Carefully, Dream Fearlessly” marketing campaign.

“American Family Insurance is committed to helping our customers believe in a brighter future and achieve their dreams,” said Telisa Yancy, chief marketing officer for American Family Insurance, in a statement. “Our marketing is an important reflection of this, and implores people to dream fearlessly, knowing we’re protecting them along the way. Jennifer’s story embodies the commitment it takes to realize your dream and bring people together through music.”
Duet:

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The campaign, which has been running since 2015, demonstrates American Family’s role as the brand that inspires, protects and restores dreams. The additional campaign showcases Jennifer Hudson as she surprises aspiring musicians in order to demonstrate that any dream is possible with the right support.

“I’ve been living the dream that I had when I was seven years old, so to be able to help others realize theirs is inspiring,” said Hudson, in a statement. “Music has the power of connecting people and bringing the world together, and that’s what we achieved in these moments.”

The campaign reflects the brand’s belief that to inspire faith in a better future, it’s important to remind people of the good in the world. The campaign includes two films in which Hudson surprises fans. The campaign includes a :30 TV ad, long-form online films, social, digital, radio, activation, PR, CRM and internal corporate communications. The :30 TV spot breaks today in regional markets; the longer-length films will debut online at www.amfam.com/dreams.

The company will host a series of events across America called One Saturday to Dream Fearlessly, beginning in Atlanta on April 29th to support local causes and encourage participants to get involved to support, protect, and inspire dreams within their community, the statement added.

 

CREATIVE CREDITS 
 
AGENCY: BBDO New York
CLIENT: American Family Insurance
SPOT: “Duet”
David Lubars, Chief Creative Officer, BBDO Worldwide
Greg Hahn, Chief Creative Officer, BBDO New York
Susan Golkin, Executive Creative Director
Melinda Kanipe, Senior Creative Director
Pamela Kim, Associate Creative Director
Dave Rolfe, Director of Integrated Production
Becky Burkhard, Senior Producer
Ali Gladstone, Associate Producer
John Melillo, Music Producer
Tina Allan, Director of Data Solutions
Gati Desai Curtis, Senior Account Director
Justin Choy, Account Executive
Emily Schade, Assistant Account Executive
Matt Friday, Business Manager
Lulu Laudon, Group Planning Director
Nick Smatt, Senior Planner
James Mullally, Communications Planner
Production Company: Smuggler
Henry-Alex Rubin, Director
Patrick Milling Smith, Executive Producer
Brian Carmody, Executive Producer
Drew Santarsiero, Executive Producer
Andrew Colon, Chief Operating Officer
Leah Fleischmann Allina, Line Producer
Josh Richards, Director of Photography
BTS Production Company: TEMPT
Brian Bain, Director
Jake Springfield, Director
Editorial Company: Rock Paper Scissors
Eve Kornblum, Executive Producer
Lisa Barnable, Producer
Damion Clayton, Editor
Michael Shugarman, Assistant Editor
Telecine Company: The Mill
Fergus McCall, Telecine Artist
Natalie Westerfield, Senior Color Producer
Conform/Finish Company: Rock Paper Scissors
Edward Reina, Conform Artist
Barbara Kontarovich, Producer
Mix & Record Company: Heard City
Philip Loeb, Engineer
Sasha Awn, Producer
AGENCY: Elite Media
CLIENT: American Family Insurance
SPOT: “Join the Club”
Christopher Crawford, Creative Chairman
Eunique Jones Gibson, Creative Director
Mohammed Alsadi, Art Director
Lindsey Wasson, Account Director
Christina Brantley, Account Manager
D’Amber Allen, Account Coordinator
Jordana Jarrett, Project Coordinator
Eunique Jones Gibson, Director
Sarah McClogan, Director
Luis Perez, Director of Photography
Jessica Toscano, Producer
John Ledbetter, Still Photographer
Don Setzer, Editor
Graphic Design: In House
Mix and Record Company: Harvey Mason Media