Detroit-based watch manufacturer Shinola is celebrating the American worker, hard work, and ‘making’; values they have championed from the beginning. Since …
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Wunderman’s Global CMO Jamie Gutfreund Explains “Wantedness”
This study represents a significant shift in the way brands need to operate in order to remain competitive in the future.
Wantedness. Advertising agency, Wunderman defines it as “the degree to which a brand proves their commitment to earning a customer’s business …
PETA Launches Campaign Promoting Taco Bell
DIVERGE talked to Ben Williamson, Senior International Media Director, PETA to find out more.
Animal Right’s organization, PETA is launching a brand-new billboard campaign that encourages people to eat at Taco Bell locations all across the …
Firstborn and Mountain Dew Go SkyDiving in New VR Spot
DIVERGE talked to Alex Krawitz, SVP, Content Development at Firstborn to find out more:
For the latest VR experience to promote Mountain Dew‘s Mountain Dew Label Series, digital agency Firstborn decided to go skydiving. In the …
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