We are a marketing data analytics company with an in-house developed social listening tool. One of our loyal clients (fortune 500 global consumer electronics company) has recently granted us a new project which involves developing PR strategy during pre-launch phase. To this end, we are seeking a Digital PR Director (and also Manager) to create online hypes during pre-launch phase. The mission of the assignment is to increase client’s brand/product awareness during the pre-launch phase through cultivating specific marketable features of a product (=smartphone) to increase online speculation and anticipation leading up to the official launch announcement. The ultimate goal of the Pre-Launch Viral Marketing is to create a receptive market environment and perception among the target audience to strive for the maximum impact at the announcement. Learn More
Digital PR Director
Otto Monitor | New York, NY