AQUAhydrate, Inc. has hired marketing and media vet, Ericka Pittman, as Chief Marketing Officer. As a part of the Premium Water Company’s executive leadership team, Pittman will have the primary responsibility of overseeing the brand’s functions and strategies within Marketing and Sales; and will report to CEO Hal Kravitz.
Prior to this position, Pittman was the Vice President of the Chairman’s Office at Combs Enterprises, where she was responsible for developing and streamlining business process and communication across all executive divisions for brands including Bad Boy Entertainment, CÎROC Ultra Premium Vodka, Sean John, DeLeón Tequila, and REVOLT TV.
Pittman has also spent over 15 years working in interactive and publishing media, including iVillage, Time Inc. and Conde’ Nast.
“Ericka is a tremendous addition to the AQUAhydrate team,” said Hal Kravitz, in a statement. “Her strategic insight and excellence in execution will be able to help accelerate our tremendous growth. With the industry’s demand for premium water evolving and AQUAhydrate introducing its’ new and innovative programming, the time is now to expand the marketing department, under dynamic leadership.”
Investors and board members, Sean Combs and Mark Wahlberg came together in a joint statement, “We’re thrilled to have Ericka as AQUAhydrate’s new Chief Marketing Officer. We are confident that her unique combination of experience, passion and creativity will help to further advance AQUAhydrate’s already successful marketing efforts.”
Pittman also serves as a member of number of organizations including WEEN (Women In Entertainment Empowerment Network), National Association of Professional Women, Advertising Women of New York, and lends her time and energy to a number of causes and other organizations, including Dress for Success and NFTE (Network for Teaching Entrepreneurship).