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Silversea Cruises Appoints Barbara Muckermann As CMO

Silversea Cruises has rehired Barbara Muckermann has returned to Silversea Cruises as the company’s Chief Marketing Officer, according to a recent announcement.

Previously, Muckermann was Silversea’s Senior Vice President of Worldwide Marketing and Sales in Europe for about four years until she founded Yonderbound, an innovative online travel company.

“I’m honored to be working once again with so many talented professionals in an environment that still feels like an extended family,” said Muckermann, in a statement. “This is an exciting time for Silversea and I’m inspired by the opportunity to contribute to the company’s continued success.”

She will report directly to Chairman Manfredi Leferbvre d’Ovidio on strategic and brand initiatives and CEO Roberto Martinoli on company operations.

“Barbara has extensive company knowledge coupled with leadership experience and expertise in developing strategic marketing initiatives to increase global sales,” said  d’Ovidio. “I’m thrilled that we were able to bring her back to Silversea.”

“Her background with Silversea and extensive experience in the industry will ensure she is able to effectively lead our marketing and communications efforts as we continue to expand our fleet with the launch of Silver Muse in the coming months.” added Martinoli.