Welcome to Diverge

Subscribe to DIVERGE.

Claudio de Souza to Head Isobar’s GM Business

Claudio de Souza is bringing his expertise in automotive to the Detroit, Michigan.  Souza has been promoted to VP at Isobar US, effective immediately, according to an announcement by Isobar.

He previously served as VP of Business & Operations at Isobar Brazil for the past 15 years. He was responsible for managing digital advertising for some of the leading brands in a variety of industries such as FCA – Fiat Chrysler Automobiles, P&G, TIM – Telecom Italia Mobile, and Alpargatas.

Souza will lead the Isobar US GM business and sit in the Detroit office. Isobar US GM account director, Ken Zendel, will report into Souza, and will be responsible for day-to-day responsibilities, while Souza will focus on bigger picture initiatives, such as driving digital innovation, among other things.