“We were looking for someone for this role with the right talent, track record and character to help further fuel the positive momentum that we are experiencing in the network. Brandon is all of that and more: He has talent, a great sense of humor and of self, and ambition – and I cannot wait for him to get started,” said Carter Murray, FCB Worldwide CEO, said in a statement. “Brandon brings a unique and rare background in marketing, communications and new business. His results-driven new business background will be an added plus as we look to partner even more closely with marketers. He’s built brands on both the agency and client sides of the business, and understands what is needed to help marketers create, define and share their story.”
Cooke, who was the Global Chief Marketing Officer at mcgarrybowen, spent 7 years at the agency, where he helped build the agency’s new business machine and also expanded his department to include marketing, PR and communications.
His global duties included expansion and landing new clients such as Intel, Clorox, United Airlines, Procter & Gamble and Fiat Chrysler Automobiles.
“FCB is a storied agency in the midst of an incredible transformation driven by new talent, new creative firepower and an impressive network offering. I am thrilled to take on this new opportunity alongside this dynamic leadership team and help write FCB’s next success chapter,” Cooke said.