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Brand Awareness

Wunderman’s Global CMO Jamie Gutfreund Explains “Wantedness”

This study represents a significant shift in the way brands need to operate in order to remain competitive in the future.

By Editor on April 06, 2017 - 08:39 America/New_York

Wantedness. Advertising agency, Wunderman defines it as “the degree to which a brand proves their commitment to earning a customer’s business …