This morning, T-Mobile debuted its new 2017 Super Bowl ad starring Justin Bieber on NBC’s Today Show.
The ad, called #UnlimitedMoves, features cameos from touchdown dance pros, New England Patriot Rob Gronkowski and NFL 6-Time Pro Bowler Terrell Owens.
https://youtu.be/Kg_4tX4XwI8
The ad calls attention to the fact that celebrations shouldn’t be limited, and neither should data plans.
The company is encouraging fans to submit their best touchdown dances on Twitter, Facebook and Instagram tagging #UnlimitedMoves for a chance to be selected as one of the best by Justin Bieber on Mon., Feb. 6, where he will retweet his favorites.