Icelandic Glacial™, alkaline spring water from Iceland, has just launched an ad campaign called “pure authenticity.” The campaign aims to inspire individuals to find their personal authenticity in the face of adversity and discrimination, tying in purity of character with the purity of what you put in your body.
“We are so excited to see authenticity come to life via these four unique personalities,” said Reza Mirza, CEO of Icelandic Glacial, in a statement. “We hope that these stories encourage people to embrace their authentic selves. Our brand starts with authenticity at its core and this permeates everything we do as a company.”
The campaign features Hunter McGrady who, earlier this year, became the curviest model to appear in Sports Illustrated, Khoudia Diop, the Senegalese model who made headlines and went viral for embracing her dark complexion, Nick Wooster, the out and proud men’s fashion icon, and Broderick Hunter a male model who finds peace with being in an industry full of rejection.
The campaign includes four digital videos as well as various OOH buys including billboards and NYC subway posters as well as print advertising.
Hunter McGrady:
Nick Wooster:
Khoudia Diop:
Broderick Hunter:
