The Escape Pod Group, an independent, full-service ad agency collective, has tapped marketing executive Celia Jones as Brand Director.
“Celia brings a mix of strategic thinking and proven experience helping brands and agencies carve out their unique position in the marketplace. The Escape Pod has grown significantly over the past 10 years. Given our recent strategic acquisitions we can provide clients with true full-service capabilities, while still moving faster and more cost-effectively than larger shops. Today brands need a nimble strategic partner. That’s a space that we can own, so now is the perfect time for Celia to join our leadership team and help crystallize our story,” said Norm Bilow, Managing Director, The Escape Pod Group.
Her responsibilities amplifying the agency brand and managing PR and marketing initiatives across the group’s three partner agencies: The Escape Pod, digital agency ORA Interactive, and experiential agency OutCold.
Her experience includes various senior marketing roles at various agencies including Rightpoint and Havas Worldwide Chicago. Before that, she was the Global Marketing Director for Critical Mass, where she helped catapult the digital agency from a niche player into a world-class experience design agency. She also served as Director of Content and lead Copywriter at Designkitchen, an interactive marketing and branding agency.
“Between the rampant consolidation in our industry and the jargon that so many agencies use to describe themselves, it’s very hard to tell the difference between one agency and the next. It is incredibly refreshing for me to be a part of an organization with such a clear vision of what they stand for,” Jones said in a statement. “The Escape Pod was founded on an independent spirit and fearless approach to creativity.”
“Innovative brands are hiring us to disrupt long-established categories. And they made key investments to position the agency for the future,” she added. “It’s an exciting time in our evolution and I’m looking forward to playing a key role in their trajectory.”
