Advertising agency Fitzgerald & Co (Fitzco) has named Shumchenia to its strategy team, according to an announcement by Chief Strategy Officer David Matathia. Shumchenia will serve as the shop’s strategy director and will work across all accounts as well as on new business efforts.
Shumchenia joins Fitzco from Nail, a Providence, RI-based agency. While there, he led research, pitches, insight development and was responsible for other key strategic initiatives while working with brands including Mike and Ike, New Balance and Stonyfield.
“Greg is exactly what I want in a partner for the strategy group. He’s scrappy, smart and has the diverse background that makes for a great strategist. We’re lucky to have him,” Matathia said, in a statement.