FleishmanHillard (FH) is rolling out a new comprehensive media relations practice that will promote storytelling across all regions and communications channels, working with the creative, content, social & innovation and analytics teams, according to a press release.
This practice, which touches all 80+ offices, will be led by Laura Russo, newly appointed global managing director, media relations.
The new media relations practice at FH will operate as a global newsroom, identifying trends and putting together packages of content for clients.
Russo also will lead the integration of a firm-wide standard for executive media training, rollout of a newly developed set of data driven tools for nimble, speed to market execution, and ensure we are leveraging client stories across paid, earned, shared and owned channels.
Additionally, Russo has worked with FH leaders in APAC, EMEA and the Americas to develop a program with that will provide education and training from former journalists and seasoned professionals within the agency to ensure a robust global media engine that is always up-to-date on current trends, which will be the first Media Certification Program in the industry.