FleishmanHillard (FH) has promoted Kristin Kryway Hollins, Senior Vice President and Senior Partner, to lead FleishmanHillard’s Corporate Reputation Practice Group in the Americas.
“I’m honored to be asked to serve in this important role for our clients and agency,” Hollins said, in a release. “We can help expand our clients’ momentum and navigate any risk situation working across our practice groups, including corporate reputation, public affairs, crisis and issues management, and social and innovation.”
Hollins, who joined FH in 2007, will continue to lead the full-service Corporate Reputation Practice in San Francisco, while advancing FH’s capabilities across the Americas, including the use of data and integrated communications to address today’s reputational opportunities and challenges, according to the release.
She will also lead the rollout of FleishmanHillard’s Authenticity Gap brand reputation research that will be released in the coming months and is part of the FH cross-functional policy communications team advising companies on communications strategy.
Hollins joins the Reputation Practice leadership team alongside Nick Andrews, senior vice president and senior partner, in EMEA, and Rachel Catanach, senior partner and president, Greater China, in APAC.
“Corporate reputation directly impacts a company’s valuation, license to operate, ability to credibly expand its market position and attract top talent,” said Marjorie Benzkofer, FleishmanHillard senior partner and Global Managing Director of the Reputation Management Practice. “Few can match Kristin’s ability when it comes to counseling the C-suite ‘in the moment,’ helping them chart the right path for their businesses and engage their key audiences in authentic ways true to their company values. This combination is particularly important with the fast-paced dynamics taking place in American business and politics today.”