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Gabe Weiss Joins RAPP NY As Chief Strategy Officer

RAPP Worldwide, a global creative agency that builds direct, meaningful and high-value relationships between brands and people, and part of the DAS Group of Companies, has named Gabe Weiss as Chief Strategy Officer for the agency’s New York office, according to a recent announcement.

“I appreciate and understand that RAPP New York is going through a transformation, and I’m excited to help shape the path forward,” Weiss said. “I grew up in digital marketing on the agency side, putting classic brands online over the last several years. Over time, my passion has grown to include digital, data and customer experience. The opportunity to come to RAPP New York and marry my expertise with RAPP’s heritage in data is one that I couldn’t pass up.”

Weiss, who will report to New York President Justin Thomas-Copeland, will be responsible for leading strategy at RAPP New York, driving senior client partnerships and cross-agency collaborations, and enabling enterprise transformation through best-in-class customer experience design and digital engagement strategies. He will work on key growth initiatives across the existing client portfolio as well as new business.

“Gabe’s unique experience and capabilities will undoubtedly strengthen our overall offering. He is an absolute reflection of the ambition we have at RAPP New York,” said Thomas-Copeland, in a statement. “As markets and consumers relentlessly evolve, we must be more innovative than ever before. Our clients’ demand for support and counsel on their toughest business challenges is ever increasing and Gabe is a partner who can provide context around those challenges while driving accountability for marketing solutions that unlock true business value.”

Weiss joins RAPP from SapientRazorfish, where he led Digital Customer Experience Transformation for clients including MasterCard and Verizon. Prior to SapientRazorfish, Weiss worked for agencies including MXM, R/GA, and Digitas.