Global communications consultancy, Ketchum, which is part of the Omnicom Public Relations Group, has appointed KayAnn Schoeneman to the role of SVP and Director of the firm’s Public & Corporate Affairs Practice in Washington, D.C.
In her new role, Schoeneman will provide strategic senior counsel to clients while using her depth and breadth of expertise to enhance and grow the practice, a statement explained.
“I’m thrilled to take a leadership role for this team that I’ve worked with for eight years,” said Schoeneman. “I firmly believe in using data as a foundation for creating smart, high-impact campaigns, and I’m excited about engaging with our clients in new, creative ways.”
Schoeneman joined Ketchum in 2008 as part of the Global Research & Analytics team, working closely with the Public & Corporate Affairs Practice.
She most recently served as SVP for Ketchum Global Research & Analytics, where she directed data-driven campaigns for clients and led the firm’s research and analytics offering for Ketchum Midwest, Ketchum South, Ketchum West and Washington, D.C.
“KayAnn brings our clients a powerful combination of public affairs experience and deep expertise in the data analysis that drives successful campaigns,” Olszewski said, in a statement. “We’re particularly excited about her ability to deploy analytical tools that enable us to micro-target with increased effectiveness and efficiency for our clients.”