Welcome to Diverge

Subscribe to DIVERGE.

Laura Henderson Joins BuzzFeed as SVP of Marketing

Mondelez International’s Laura Henderson has left the confectionery, food, and beverage comps for a new marketing role at BuzzFeed as SVP of Marketing, according to the Wall Street Journal.

Ms. Henderson, who was the global head of content and media monetization at Mondelez, will join BuzzFeed on Jan. 3

“As SVP of Marketing, Laura will oversee Marketing with Alex Chung, Events with Kate Driscoll and will double down on building out our Creative Strategy team with Joe Puglisi,” Greg┬áColeman, President of Buzzfeed, ┬ásaid in the memo. “Laura’s award-winning work at Mondelez has been all about innovative approaches that foster collaborative co-creation between brands and their partner agencies, and brings us the perfect mix of brand, agency and content creation perspective to BuzzFeed.”