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Los York Signs Director/Creative Director JP Frenay

Content pioneers Los York has signed Belgian film director, creative director, and multidisciplinary visual artist, Jean-Paul (JP) Frenay.

“JP perfectly connects with and builds upon the voice of Los York, both through his way of being and his way of creatively collaborating clients,” said Los York co-Founder Dexton Deboree, in a release. “He embodies our mindset of being a highly creative thinker and doer and stays committed to the mission of working with the best brands, the best partners on the best opportunities for extraordinary creative

With experience in advertising and filmmaking, Frenay is known best for his work from his short film “Artificial Paradise, Inc.,” the collaborative project “Resonance,” his “VW Bluemotion” and multiple “Nike” commercial.

“Frenay’s creative philosophy and storytelling acumen harmonize with Los York’s signature dynamic and ambitious standards for creative excellence,” the release explained.

Prior experience includes roles at WABI Productions, HunkyDory Films, Sehsucht, and Bang Bang Club, where he honed in on skills such as mixing live action, stop motion animation, CGI, miniatures, motion design, video mapping and photographic artwork, which often led to a beautifully-shot live action layered with the careful fine-tuning of post effects, design, and CG.