Papa John’s International, Inc. has tapped Brandon Rhoten as the company’s Global Chief Marketing Officer. Rhoten, who will oversee all domestic and international marketing efforts for the brand, joins from Wendy’s where he most recently served as the as Vice President of Advertising, Media and Digital/Social. He will report to report to Papa John’s President and Chief Operating Officer, Steve Ritchie.
Rhoten will be dedicated to enhancing Papa John’s advertising, digital marketing and social media efforts with a focus on quality. Additionally, Rhoten will explore new ways to amplify Papa John’s strong international growth.
“Brandon was a key contributor in Wendy’s resurgence within the QSR Hamburger category, advancing their brand positioning, creative, media, digital marketing, and now renowned social media presence,” said Steve Ritchie, President and COO of Papa John’s, in a statement. “He is a disruptor in the QSR industry, and we are excited for him to further enhance Papa John’s brand relevancy and quality positioning across our marketing channels globally.”
For Wendy’s, Rhoten has helped re-establish the brand’s positioning in traditional and digital creative channels, leading to dozens of headline-grabbing marketing successes like #NuggsforCarter, which eclipsed Ellen Degeneres’ Oscar selfie as the most retweeted tweet in history.
Prior to Wendy’s, Rhoten served as Digital Marketing Manager at Freedom Group. He also held positions at Internationally acclaimed agency Gyro, Advantech Automation, and the Nederlander Corporation.