According to Rain Founding Partner Brian Edelman, the industry is on the verge of disruption. “We have set ourselves up to embrace the changing nature of our ecosystem through Nithya’s leadership,” he said in a statement.
As CEO, she will be responsible for leading a team of 70 across offices in New York, Utah, and Nicaragua. She will chair over Rain as it shifts its business model to further prioritize developing technologies.
Thadani comes from consulting firm Fahrenheit New York, where she was the innovator director. Her experience includes developing and designing products and services for top-tier clients in global retail, CPG media, and pharmaceutical brands.
“A constantly changing technology landscape can be a competitive advantage for brands,” Thadani said, in a statement. “Though emerging technologies such as AR and AI are projected to grow tremendously, marketers struggle to make the business case—our ambition is to be a digital ally and guide, bringing clients not only smart solutions, but also knowledge and confidence in technology, and how it directly impacts their brand, consumers, growth, and ability to stay relevant.”
“Creativity can’t exist in isolation,” added Executive Creative Director Will Hall. “Our collaboration model prompts our creative team to embrace the potential of technology and our engineers to think conceptually about their craft.”