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SeaWorld Entertainment, Inc. Names Denise Godreau as Chief Marketing Officer

SeaWorld Entertainment, Inc., a theme park and entertainment company,  has appointed Denise Godreau, Chief Marketing Officer. Godreau brings extensive industry experience in driving global brand strategy, digital marketing and technology, and revenue generation, according to a press release.

“We are looking forward to the leadership and experience Denise brings to our marketing team,” said Joel Manby, President and Chief Executive Officer of SeaWorld Entertainment, Inc.  “She will be focused on driving increased visitation and communicating the company brand in a meaningful way to help us deliver on our strategic business plan.”

Godreau has prior experience as a senior executive at Disney Parks for more than a decade. She also joined a start-up team to create a new online university (Brandman University in Southern California), and later, a new mega resort (Baha Mar) in Nassau, Bahamas. Earlier in her career, Denise worked for the international divisions of Procter & Gamble, Pizza Hut and Blockbuster Entertainment.

Godreau has a Bachelor of Science in economics from the Wharton School at the University of Pennsylvania, and a Master of Business Administration from Harvard Business School.