TBWA\Chiat\Day Los Angeles has promoted Renato Fernandez from Executive Creative Director to Chief Creative Officer.
Fernandez, who has been with the agency for 6 years, will fill the former role of Brent Anderson. He was the lead creative on the agency’s Gatorade account both in the U.S. and globally and will continue being the head of the sports fuel brand while also leading the creative department for the agency’s full roster of clients, according to a release.
TBWA\Chiat\Day Los Angeles Creative Chairman Stephen Butler said in a statement: “Renato is a master craftsman, and his ability to tell stories across multiple platforms and media is second to none.”
“He challenges himself to create impactful ideas while solving big problems,” he added.
Fernandez’s award-winning works include Gatorade’s now legendary farewell films for retiring athletes Derek Jeter (“Made In New York”), Abby Wambach (“Forget Me”) and Peyton Manning (“Dear Peyton”), and brand’s successful launch of in-app Snapchat multi-level video game honoring Serena Williams in her quest to win a 23rd Grand Slam victory as new work for Principal Financial, set to break in the coming months.
President of TBWA\Chiat\Day Los Angeles Erin Riley stated, “Renato is relentless in his pursuit of excellence and his passion is palpable, I can think of no one better to inspire, drive, and diversify our creative output. He’s also an exceptional creative leader and a collaborative, inclusive partner to clients and our people. We are thrilled to see him step into this new role.”
Prior TBWA\Chiat\Day, Renato joined Almap/BBDO Brazil where he worked for top-tier brands including Volkswagen, Gatorade, and Havaianas.