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Vicky Aloneftis to lead HZDG Brand Strategy and Planning

Integrated creative agency HZDG out of Rockville, Maryland, has named Vicky Aloneftis as Senior Director of Brand Planning and Strategy.

Her previous experience includes positions at Ogilvy & Mather, Oasis Advertising, Omnicom Group’s Merkley + Partners and McCann, and she has overseen teams including Siemens, BP, and American Express.

Aloneftis is responsible for overseeing HZDG’s accounts, including its recent win Relevant Sports and Maryland Marketing Partnership. She will work across HZDG’s locations in Rockville, DC, New York and California from her base in the agency’s Baltimore office.

“Vicky is curious about everything from cultural trends and business to economics and sociology. The enthusiasm she brings to this discipline is infectious. She’s smart, passionate and a proven team leader – perfect for our growing department,” said Katie Hooper, HZDG’s Vice President of Strategy and Managing Director of the agency’s Baltimore office.