SOS Children’s Village, an international organization that builds families for orphaned, abandoned, and other vulnerable children in 134 countries worldwide launched its first ever PSA in the United States this fall.
“The reason that we decided to do this was because millions of children around the world have lost their parents whether that’s due to poverty, or conflict or natural disasters,” said Alison Wheeler, Senior Director of Marketing and Communications at SOS Children’s Village. “Without a family, these vulnerable children are left without the support they need to realize their full potential.”
SOS Village partnered with major agencies and networks including New York-based Girardville Miners’ Cooperative, and bi-coastal production company Bodega, who designed and produced the PSA which will air across a number of networks during the fall season through support from the Midas Exchange, a WPP Company, powered by GroupM, a leading advertising media company.
The campaign, which aims to reach the hearts and minds of Americans, highlights the importance of family in these children’s lives and shows the families it built for orphans, abandoned, and other vulnerable children in a 134 countries, including the United States.
“In a time, where there is really a lot of negative content in the media, our partners have given us the opportunity to reach their audience with a positive, uplifting story and we are hoping that Americans will join our mission to help every child grow up in a loving, stable home,” Wheeler added.
The PSA will run in conjunction with an out-of-home (OOH) advertising and digital campaign made possible by Kinetic, a WPP agency that contextually connects and activates audiences on the move, and the following vendors: Adspace Mall Networks, Captivate, Clear Channel Outdoor Americas, Creative Mobile Media Taxi TV, Gas Station TV, Lamar Advertising Company, OUTFRONT Media.
“We couldn’t have executed this valuable campaign without the passion and dedication of our vendor partners, stated David Krupp, CEO, Kinetic U.S. “In addition I want to thank the Kinetic team who took their expertise on managing brand marketing campaigns to give back and do something meaningful for families and children around the world.”
The campaign comes at a critical time, the holiday season, to help promote the spirit of giving.
Wheeler explained that during the holidays, people usually consider ways and really thinking about how they can support others that are in need and if they donate to SOS Village, their donations can help fund schools to help children learn, ensure the children have access to education and quality healthcare, which is critical for kids to have a shot at life.
The non-profit is also campaigning for #GivingTuesday, a special call to action to create a global day of giving that brings diverse organizations and communities around the world together to give back. To participate, click here.
