Royal Caribbean is using the recently launched Snapchat spectacles to invite viewers to experience a unique underwater adventure through the lens of Snapchat Spectacles from June 21 to June 25.
The cruise line’s Snapchat channel will immerse viewers in a one of-a-kind underwater adventure thanks to a custom-designed scuba mask dubbed “SeaSeekers.”
The mask which was custom engineered by the cruise line for use with Snapchat Spectacles, allows the wearer to snap while underwater and gives those above the surface a unique perspective into the intriguing underwater world of marine life. Fans can #SeekDeeper by following @RoyalCaribbean on Snapchat.
“The SeaSeekers will enable all adventure-seekers to get a front-row seat to the thrilling adventures found underwater in a way that has never been possible before,” said Jim Berra, chief marketing officer and SVP of Marketing, Royal Caribbean International in a statement. “Snapchat continues to be a favorite channel for curious travellers and is the ideal platform for this first-of-its-kind undersea exploration.
“We are excited to find an innovative way to use the Snapchat Spectacles with our SeaSeekers mask so that we can bring the underwater experience to our guests as they visit the incredible destinations we sail to,” he added. “We’ve even taken the added step of applying for a patent for the SeaSeekers mask so that we can bring it to our guests exclusively.”
The three dives feature incredible underwater adventures seen through the eyes of three well-known divers. In Cozumel, Mexico marine wildlife photographer and conservationist Roberto Ochoa will give viewers a rare glimpse into the annual migration of Whale Sharks. Marine Biologist Gabriela Nava and co-founder of the organization Oceanus, A.C. based in Mexico, will then take viewers to see a coral reef restoration project where she and her team have been working to restore the local reefs. In Belize, fans can follow along as free diver Ashleigh Baird visits the Great Blue Hole, an underwater sinkhole that is believed to be the largest of its kind.