Advertising agency Fitzgerald & Co. announced the addition of two creative directors Mike Groenewald and Bowen Mendelson to work exclusively on the agency’s growing Coca-Cola business at Fitzco//McCann, its dedicated Coke unit.
The agency expanded in 2016 by increasing its headcount by almost 25%, due to new businesses from brands such as Checkers & Rally’s, Coca-Cola’s Odwalla, and American gas and electric utility holding company Southern Company.
“Mike and Bowen are world-class creatives and an example of how the work we’re doing and the exciting, growing culture of Atlanta continues to attract top talent to the agency.” Noel Cottrell, Chief Creative Officer, told DIVERGE.
Groenewald, who came from Johannesburg, South Africa, is a CD and art director with 15 years of experience and a lot of creative awards including several Cannes Lions, Clios and One Show and D&AD Pencils. Groenewald has worked on blue-chip accounts such as SABMiller, Nike, KFC, Standard Bank (South Africa’s largest bank) and Nissan.
Mendelson has served also as CD and copywriter in the creative departments of several agencies such as Ogilvy & Mather, mcgarrybowen, Energy BBDO and Deutsch and worked on brands like. Uber, Quaker Oats, Huggies, Sears, Wrigley, BP, Arby’s, General Mills and Expedia.
Both of them will report to executive creative directors Wes Whitener and Mitch Bennett.
