San Francisco based public relations agency, Demonstrate PR has been named the agency of record for Aloe Gloe and Exit Reality, both leaders in their respective healthy beverage and virtual reality (VR) sectors, according a statement released last week.
Aloe Gloe is an organic aloe water with four flavors, which boasts health and wellness due to the use of aloe vera plants in its drinks. The company tapped Demonstrate PR to further amplify its brand story, based on the agency’s proven track record in the consumer packaged goods (CPG) space.
“Demonstrate prides itself on aligning with organizations that share its commitment to delivering authentic, best-in-breed product and customer experiences,” said Joey Hodges, CEO of Demonstrate PR. “We are thrilled to have been selected to develop the creative, dynamic campaigns that shape storytelling on behalf of such innovative companies.”
The agency was also named the AOR for Exit Reality, the first to bring mobile virtual reality experiences to the masses via pop-up-trucks and cube installations. The company plans to have a multi-city, bi-coastal presence in the coming months, delivering on its promise to provide uniquely tailored, ultimate VR journeys to individuals in the places they already frequent, the release explained.
Other recent partnerships include CRUX Kitchen appliances and Flywheel Sports’ Market Street studio.