In its third consecutive Super Bowl ad, Avocados From Mexico has returned to the Super Bowl to talk about how healthy they are.
The TV spot created by agency GSD&M and a social campaign #AvoSecrets, designed with agency Richards/Lerma and developed by Wealthy Mind are waiting to capture the audience’s attention, once again, through humor.
The ad shows a secret society worried about a leak of information. They address several conspiracy theories, the Fake moon landing, Area 51, deflated football, and Bigfoot.
The discussion continues as they discover the leak and realize that they are victims of subliminal advertising for the avocados from Mexico. Jon Lovitz, comedian and actor is in the ad.
“We always stay away from political stuff,” said Alvaro Luque, president of the Avocados From Mexico brand. “It’s a risky game to play and at the end we don’t want to lose focus. Our message has to be clean that it’s all about nutrition and good times,” Alvaro Luque, President at Avocados From Mexico told CNBC.
The 30-second spot is expected to air early in the game during the first commercial break. AFM will also release a 60- or 90-second version of the ad through social media, similar to last year’s campaign.
