RipeDaily Network, which launched the first premium ad network to target socially conscious millennials, has formed a new Advisory Board to help guide the company’s 2017 strategy, according to a recent announcement.
“We are excited about welcoming these six industry veterans who have a range of expertise in digital advertising, cause marketing and conscious capitalism,” said Patricia Neuray, who along with Nick Chang and Kate Jordan is a co-founder of RipeDaily Network. “These board members not only have successful track records in business but also are passionate about social issues and the importance of giving back.”
RIPE stands for responsible, involved, passionate, engaged. “Those four words exemplify both our audience and the marketers that advertise with the network,” added Kate Jordan, Co-founder of RipeDaily.
The RipeDaily Network includes Earth911.com, Grist.org, GlobalAnimal.org, MongaBay.com, OneGreenPlanet.org and Triplepundit.com.
“I am really excited about joining the board of RipeDaily Network and the prospect of contributing to their success,” Donnovan Andrews, Founder and CEO of Overture Global told DIVERGE. ” Having been in digital advertising since 1996, I see this as a very bespoke type of ad network offering a unique way to target Millennials who care about making a difference and want to buy from brands that are also making a positive impact.”
DIVERGE talked to Neuray to find out more:
Can you tell me a little more about RipeDaily and how the company targets at socially conscious millennials? The RipeDaily network is comprised of six websites focused on educating consumers about green living, animal welfare, environmental responsibility and practical ways that we can all make a difference. The audience skews towards Millennials as they are looking for practical advice on how they can make a positive impact in their own lives.
How will the new Advisory Board to help guide the company’s 2017 strategy?
We have chosen a group of advisors with a wide range of experience in advertising, cause marketing and research and a strong reputation in the marketplace. They all have great insight into ways to promote our brand and connections that will help us reach the right types of marketers.
How accessible will the Advisory Board be to clients? Very accessible. They have already been reaching out to prospects on our behalf. They would also be available for the press to speak with directly.
Any new exciting projects/campaigns coming up? We are working on finalizing some upcoming marketing campaigns designed to engage the audience and get them involved with the brand. I will be able to speak about the campaigns once they are finalized.
Additional thoughts? The editors of the websites are also very accessible and are open to creating unique content for marketers. That said, the content would have to support a cause or a mission that the marketer was affiliated with rather than writing a puff piece about the brand. We know that Millennials are going to respond to a message that is authentic and we don’t want to abuse the trust of our audience. The result can be a win/win as the marketer is associated with a good cause and Millennials want to buy frombrands that are making a positive difference.
