The Bureau National Interprofessionnel du Cognac (BNIC)—the entity with a shared interest in promoting, protecting and developing the Cognac Geographic Indication and its culture, with the aid of the European Union—named Teuwen Communications as its agency of record last week.
Teuwen Communications is a full-service, bi-coastal agency with offices in New York City and the San Francisco Bay Area, specializing in public relations, marketing and brand strategies for national and international food, wine and spirits companies.
“This is a very exciting win for Teuwen Communications as it is our first spirit IG program. We have extensive experience executing compelling, results-oriented marketing and communications campaigns for wine regions, wine and food brands, restaurants and a couple of independent spirits and beverage brands,” Teuwen Communications’ President, Stephanie Teuwen explained. “Working with the established and ever-growing spirits region of Cognac gives us the unique opportunity to shine a new light on the category through creative and dynamic actions directed at the spirits trade and media.”
The agency will be responsible for developing an engaging program includes dynamic media and trade relations, lively events and a robust social media campaign to showcase Cognac’s Geographical Indication and educate on the region’s history, terroir, diversity of products and expertise of its growers and merchants.
“We have an ambitious and strategic program including trade events, education, media relations and social media, in the top as well as smaller, targeted markets,” Teuwen told DIVERGE. “Leading with education, the many different activations across all platforms and audiences will capitalize on creativity, while being strategic in nature.”
“We will engage with leading influencers, interested consumers and many others to further Cognac’s presence in the US as well as the understanding of the product itself.”
