New York/San Francisco-based content creation/production company BODEGA has launched a director-driven animation division under the leadership of Executive Producer Bill Hewes.
“The launch of BODEGA’s animation division marks our commitment to enhance a narrative, bring unique ideas to life, and most importantly impart a project with a bit of magic,”Hewes, BODEGA Animation Executive Producer told DIVERGE. “Animation as a discipline is particularly well suited for the storytelling needs of our commercial, brand-direct and broadcast clients.”
“So it is a perfect complement to our existing full-service studio studio model,” he added. “Being able to offer top-tier, auteur-driven animation talent is one more facet that uniquely positions BODEGA in today’s evolving media landscape.”
Hewes has over two decades of producing experience with expertise spanning animation, live action, VFX and design at th1ng/th2ng, FilmTecknarna and Digital Kitchen.
Initially, the roster will consist of London-based animation studio HU_SH, led by Lydia Russell and Ru Warner, and New York-based design shop Mr. Wonderful.
Recent HU_SH work includes commercials and large format displays for Prudential Global Investment Management, and a Ben & Jerry’s spot out of Mekanism. Mr. Wonderful just wrapped a series of co-branded assignments for Nickelodeon and motion design work for The Kardashians on E!.
